Klik Toko Mobile App

Coca-Cola Amatil Indonesia will launch a new app to simplify the redemption process in sales promotion activities

Objectives

For Brand

To increase product sales.
To make easy point collection base on activities.
To track users who follow the activities.

For User

To ensure good sales products
To increase profits
To keep updated with promo

Design Process

Understand

(Kickoff Meeting, User Research)

Explore

(Journey mapping, Ideation, Product Sitemap, Wireframe Design, User Interface design)

Testing

(User Testing)

Journey Map

Journey mapping creates a holistic view of customer experience, helps the team to be on the same page and see the product in the user’s point of view. This map can uncover the gaps between user needs and business opportunity.

Wireframe Design

After user journey is confirmed , we continue to create the wireframe based on the user journey

Visual Design

Using the common interaction in transactional apps in general. Presenting cards,badges, button icon, with maintaining brand identity. The idea is to introduce and familiarize users about “what is this feature for” and create user interest in promotional programs with intriguing visual

Challenges:

Browsing the program, looking for something intriguing/relevant
Is it up-to-date?

Goal/ Solution :

To build understanding of the activity.

Product Management

During this project, I work with several roles in a team of:

Coca-Cola Amatil Indonesia team
Design team
Product team
Front end developer team
Backend developer team - Loyal.id
QA(Quality assurance) team

Site Map

This sitemap shows how informations in this project are organized and correlated with each other, designed to promote information findability.